MOON THEORY
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How we work

A clear process, every month.

We're a new agency, so instead of a wall of logos, here's exactly what working with us looks like, step by step.

The process

  1. 01

    Consultation

    We learn about your business, your customers and your goals, and recommend a starting package.

  2. 02

    Onboarding

    You share your brand, your calendar, the facts you want us to use and access to your accounts. We confirm everything back to you in writing.

  3. 03

    Monthly plan

    Before each month starts, we map the posts around your key dates and send you the plan.

  4. 04

    Creation

    We write captions and design posts using your photos and video, and review each one before it reaches you.

  5. 05

    Your approval

    You review each post. Approve it, request a change or reject it. Only approved posts move forward.

  6. 06

    Scheduling

    Approved posts are scheduled to your channels for the dates in your plan.

  7. 07

    Monthly report

    A short report on what went out and how it performed, with what we'll adjust next month.

Demonstration

A demonstration week of content.

Demonstration only · fictional businessEmber & Oak is a fictional neighborhood bistro created for this demonstration. It is not a Moon Theory client, and these posts were never published. The scenario: the week a new seasonal menu launches.
  1. MonCarousel
    Demo

    First look at the fall menu

    Five new dishes, one first look. Swipe through the seasonal menu before it arrives on Thursday.

  2. TueShort video
    Demo

    Behind the line

    Thirty seconds in the kitchen as the team preps the new menu.

  3. ThuPhoto
    Demo

    Meet the chef

    A few words from our head chef on the new dish she's proudest of.

  4. FriStory
    Demo

    Weekend reservations

    Book a table for the new menu's first weekend. Link in bio.

  5. SatPhoto
    Demo

    Saturday brunch

    Brunch, now with the fall menu. See you at the table.

We use this process on ourselves.

Moon Theory's own social media is planned, created, approved and scheduled the same way we do it for clients.

See what this could look like for your business.

Book a consultation and we'll sketch out your first month together.

Book a consultation